21–23
OCTOBER
2019
OPEN INNOVATIONS
DIGITAL NATION. THE TURN TO INTELLECTUAL ECONOMY
ABOUT CONFERENCE
The IPChain Association is the official partner of Open Innovations, the Moscow International Forum for Innovative Development in the sphere of intellectual property. The Forum will be devoted to a discussion of the “Digital Nation: The shift to the intellectual economy.”
A full-scale transition to the intellectual economy is inconceivable without an in-depth understanding of the role of the academic, technical and creative results of human intellectual activity on the socio-economic agenda and the degree to which they are covered in the media.
Today, the results of intellectual activity will guarantee further development. In light of newly developed systemic approaches to the discovery and development of intellectual potential and the realization of real results in terms of investment attractiveness and their further integration into the economic turnover, one of the key goals for an economy is to define the real market value of intellectual property assets.
The Institute of Intellectual Property is the core of the modern global economy: the emergence of the new intellectual and creative assets and their legal protection in external markets precede the material flow generated by goods and services. The dynamics of GDP growth and global competitiveness indices of the national economy directly depend on the intellectual activity assets involved in the market turnover, their value and turnover speed.
With 2025 on the horizon, the role of intellectual property and digital infrastructure in the circulation of intellectual property rights will become a major factor in the growth of national economies and, consequently, a country’s impact on the global stage.
As part of the Open Innovations business program, the IPChain Association will host a special session, entitled “Intelligence Value: the evaluation of intellectual property objects.” The session will be held as an extended meeting of the Committee of the Russian Union of Industrialists and Entrepreneurs on intellectual property with participating spokespersons from large businesses and officials from respective ministries and departments. The technologies and principles of valuation methods, the cost of property rights, and the impact of special intellectual property assets are included in the agenda of the Intelligence value session.
The communication platform IPQuorum.Innovation will traditionally function as part of the exhibition space of the IPChain Association, specially tailored for all the guests and participants of the Open Innovations Forum.
This year’s eventful program features over 15 lectures by highly respected experts from the IPChain Association, partner companies of the Association, Skolkovo Central Information System, and other invited external experts. They are going to talk about the technologies of creating online neuroservices, that use algorithms to evaluate music based on its emotional impact on the listener; digital platforms for interaction between innovative development institutions powered by IPChain technology; specifics of intellectual property taxation and digital rights; working experience with Hyperledger Fabric; commercialization technologies; copyright protection of artworks and design in the digital age; and much more.
The venues of IPQuorum.Innovation will host a series of meet-ups with experts in cross-industrial blockchain-powered technologies, neural networks, and more in a special three-day event held by the Research and Education Center for Intellectual Property and Digital Economy Digital IP. During the session, attendees will learn how to increase the capitalization of science-driven and creative assets; attracting investment to academic, innovative and creative projects; and learn approaches to improving the export potential of intellectual property assets.
The IPChain stand will showcase the key projects of the Association and its partners. “Open Innovations” attendees will see over 20 digital services and products united in a single ecosystem that enables to create science-driven, innovative and creative assets and include them in the real-life economic turnover.
Key events
SPEAKERS
Program
➤ Financial losses of rights holders from pirate activities make up more than 50%;
➤ Automation in intellectual property protection on the internet is required for fighting with the current distribution of pirate resources;
➤ By creating cheaper ways of protecting IP, legal online platforms with film and series libraries can protect its content;
➤ Constant contact with search engines and regulators of the market will speed up the process of removal and blocking access to illegal platforms.
➤ Consumer problems. The aim to use modern and popular content, complexity of reporting on it, aim to get a convenient service for all business segments;
➤ Problems of rights-holders. Willingness to commercialize the content, desire to control its use and transparency, trend analytics;
➤ What we can do (as a service). The solution of convenient start and use, additional service issues (alerts, video registration), big users’ problems (monitoring, control of all network, differentiation of access rights);
➤ What can we do (as the law) The solution to law enforcement issues (reporting, automation, payments;
➤ What we can do (for rights-holders). Solution of the trend issue, content monetization, solution of control issue;
➤ Current market problems. Intention of rights-holders to get extended analytics and impact the patterns of content reproduction, intention of clients to receive recommendation service on a turnkey basis, desire of clients to receive seamless service on all platforms, necessity to develop the service platform with the access to legal content.
➤ Problems and challenges of the IP market
➤ New types of intangible assets. Digital human profile, raw data, betting coefficients
➤ IPEX is an Intellectual Property Exchange
➤ The first “non-NGO” platform in the Russian Federation to organize secure transactions. Elements of the environment of trust for the IP market
➤ Cases for the music industry: “Legalization of UGC content. Delivery for public viewing
Co-founder and partner of the Chaos Laboratory project
Author of the unique LEGAL Cloud concept
AI is seizing more new spheres and areas of technology. It is going to take over what previously seemed beyond control of the impassive machine: the music industry. The major players of the market already use neural networks for composing music. Artificial Intelligence helps musicians to find new sounds, simplify the process of creation and post-production and integrate music into modern media. In the light of technology development in this sphere, the potential of computer music is growing, opening up some unconventional opportunities for producing unusual sounds. The software uses machine learning algorithms to generate individual sounds and samples, making music writing akin to the “push of a button.”
- But is mathematics enough for creating an artwork?
- Can technologies completely replace the musician, or is it just another creative tool?
- Is it possible to digitaze the inspiration?
Co-founder and partner of the Chaos Laboratory project
➤ Attracting investments for rights-holders;
➤ Intellectual property asset as a pledged item;
➤ Providing high returns for private and group investors.
➤ How to collect all innovations in one place?
➤ The solution based on decentralized register designed for the information exchange between Innovative Development Institutions
➤ What’s the next? Opportunities and advantages of the platform.
Globally, the sphere of high-tech industries is growing faster than ever before. The share of IP intangible assets in the capitalization of major national and transnational companies grows manifold, often exceeding the value of their own tangible assets. It becomes an important competitive advantage. At the same time, however, there is a need for the correct and transparent assessment of this asset for the entire market. Some issues become “stumbling blocks” in business negotiations:
-Technologies and principles of IP valuation
– What affects the value of property rights
– Specifics of intellectual property valuation
– Accounting and tax issues related to work with intangible assets. Inventory procedure
Vice-President of the Russian Union of Industrialists and Entrepreneurs
Additional education in science and technology at school as a start of innovating development
➤ Almost a year and a half of industrial operation, migration experience
➤ Specifics of node operation in case of changes of the network structure or its connectivity
➤ Non-trivial approaches to network construction, adaptation to business tasks and network members
➤ Advantages of Hyperledger Fabric in building a trusted distributed ledger of IP assets
➤ Artificial Intelligence is the biggest commercial opportunity for companies, industries and entire countries for the next few decades.
➤ The main reasons why organizations implement AI in their businesses: it enables to get a competitive advantage, makes it easier to enter a new business, analyze the market, calibrate prices, make the right proposals and, in general, better meet the needs of customers.
➤ By 2020, 25% of customer service work will be done by “virtual assistants.”
➤ Using AI in digital marketing allows you to predict behavior and personalize customers.
➤ Rights-holders’ issues: content monetization, control over the use of IP assets, transparent statistics and analytics
➤ Solving the problem of law enforcement (reporting, automation, payments)
➤ Addressing the challenges faced by rights-holders in getting transparent and relevant statistics and analytics on the content use in this country and abroad
➤ Automation of collection of content playback reports for broadcasters, event organizers and business
playback reports for broadcasters, event organizers and businesses
➤ Universal monitoring tools, global reach and unique developments
➤ Real-time monitoring and reporting
➤ Adaptation to the content and challenges of any country, rights-holders or broadcasters
The technology of distributed ledger represents a new approach to creating databases, the key feature of which is the lack of a single control center. Each node compiles and records registry updates, independently from other nodes. The use of technology is focused on establishing trustworthy relations in the digital environment, ensuring transparency of transaction history, improving the traceability of actions within the processes, decentralization of data storage and processing, ensuring the security of data exchange between the process participants and data protection from unauthorized transactions. The main effects of the solutions based on “end-to-end” digital technology of the distributed ledger reduce the number of intermediaries, automate individual processes, increase the fault tolerance of systems and generate additional revenue, including by reducing costs. The current market volume of distributed ledger of the Russian Federation is equal to 2.4 billion rubles, the potential market volume in 2024 will amount to 317 billion rubles, and the potential total direct economic effect from the implementation of the technology potential in Russia totals to 782.1 billion rubles.
List of topics for the section “Distributed ledger systems”
1. Industry and interindustry consortia as a driver of distributed ledger systems.
2. Implementation of large join industry projects based on distributed ledger systems.
3. How the distributed ledger technologies improve the quality of state-business relations.
4. Domestic developments and BaaS in the international market.
➤ What is design in terms of patent law?
➤ What defines a scope of legal protection?
➤ Design eligibility criteria;
➤ Existing systems for obtaining patent protection for design in Russia and at the global level;
➤ New approaches to industrial design patenting.
ADDRESS
Moscow, Skolkovo Innovation Centre, 42 Bolshoy Boulevard, bld. 1
openinnovations@sk.ru
+7 (495) 956 00 33, add.: 3568